This spring we celebrate 30 years of River Island with an exciting people positive campaign. Bringing together a diverse cast as the faces and voices of RI, we explore identity and reject the idea of labelling. We believe that LABELS ARE FOR CLOTHES, NOT PEOPLE, so we’re spinning tired stereotypes on their head and reclaiming labels to make them positive and truly REAL! To spread the positive vibes, we’ve teamed up with anti-bullying charity Ditch the Label with an exclusive range of empowerment tees and sweats that shout our mantra loud and proud! £3 from every sale, plus an extra £1* for every social share using #LABELSAREFORCLOTHES goes directly to DTL.